After weeks of preparing, it was finally time to debut my display at the high-profile "Unveiled" bridal expo hosted by Westchester Magazine. My wallet was feeling the sting of the admission price when I arrived, but I knew I had worked really hard at making an eye-catching but sophisticated looking display. I was expecting a big turnout of brides and their mother who are looking for the hottest, trendiest and classiest in wedding gear.
A couple of days before this event I received my admissions packet that stated I would be exhibiting outside. Now, even though I paid a LOT of money for my booth, I was still in the lowest price category so an outdoor spot would be typical. However, the day of the event I woke up to pouring rain. I was concerned, but by the time I got in the car the sun was coming out!
When I arrived to the venue and saw my table outside the sun was DEFINITELY out. Directly overhead. With no cover. No shade. No umbrella. No...nothing. Granted, I'm sure no one could have predicted that September 14th, 2008 would reach nuclear temperatures, but this was BAD.
I instantly began to sweat. Like a buffalo. In labor. On the equator. In July. As people around me huffed and puffed and complained their way to the last square foot of space indoors, I knew I wouldn't have a chance. And besides the indoor space was only slightly more tolerable than out.
I'm sure my appearance was shameful. Here I was trying to sell my products and services to an upscale clientele while I'm dabbing my face, neck and chest with a scraggly paper towel and probably smelling like a marathon runner on the last leg of his race out of the fiery pits of Hell. I was embarassed to say the least.
Four hours later I left with a hefty pile of e-mail leads and my slacks sticking to my legs. Wouldn't YOU want to buy your wedding invitations from me???